Marketing Content Planner: A Simple Definition

The Importance of a Marketing Content Planner

Content planners are responsible for defining a vision for content creation, publication and distribution. They are also accountable for monitoring and evaluating strategy effectiveness.

This kind of content informs the public on the services and products provided by the company. It also aids users to solve issues and meet their needs.

A marketing content planner may be a spreadsheet, or a third-party tool. The difference is in the way you use it.

1. Set Your Goals

Benjamin Franklin's famous phrase "If you don't plan, you plan for failure" is true. Structure, workflow efficiency and clear communication are necessary to transform a strategic plan into a highly efficient content marketing engine.

Setting goals is one of the most important steps to take in this process. You can begin with a high-level goal for your company or utilize the SMART Framework to make them more specific. It is also a good opportunity to revisit current content goals and make sure they still align with current strategy.

Understanding your goals will help you to monitor the performance of every piece of content. This will help you identify what is working and what isn't working, allowing you to make the necessary adjustments and improve overall performance. This will ensure that you achieve your goals, and deliver quality Content Marketer (Mcculloch-Beebe.Technetbloggers.De) to your users.

2. Identify Your Audience

It is essential to know who your target audience is to create content that is relevant, interesting and effective. The best way to do this is to conduct research and identifying the characteristics of your ideal customer personas. This can be done through surveys, data analysis, and other methods for gathering data about your customers.

You can then apply the results of your research to identify the content types that are most effective for you and your business. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that will be most effective, it's time to start drafting your content plan.

A content planning tool will assist you in keeping track of marketing goals and ensure that the appropriate people are working on the most relevant projects. It can also increase productivity by helping teams concentrate on what's important and stay clear of distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

When creating digital content, you need to adapt it to the ideal platform. Instagram users prefer visually appealing visuals, whereas TikTok users love trendy short-form videos. You can discover the platforms that your audience prefers by conducting some market research.

A marketing content planner can assist you in planning all the steps required to convert your ideas and concepts into a finished product. It will provide a framework to help you meet your objectives and ensure that everyone on your team is on the same page.

Content planning tools such as Monday and Kapost aid you in this. They let you create tasks and assign them to others, collaborate and monitor their progress through one dashboard. There are also more in-depth tools like Wrike that allow for drop-down menu functionality and provide a general timeline of the project as well as an actionable table and a message board. Both offer a free version and more comprehensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

If you're a single influencer or a large marketing team, a planner for content can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long lead-time projects like annual or quarterly campaigns.

A good content plan can help you identify the kinds of content that need to be created and the best way to get them executed. This includes determining the format your content should be in like blog posts, infographics podcasts, case studies, or social media press releases. It must also include a timeline for when these pieces should be produced and published.

You should also keep track of the metrics that relate to your goals for content marketing such as traffic and engagement. This will help you evaluate your results and make needed adjustments. Ahrefs is a great tool to help you determine what is working and what isn't. It can also provide information about the performance of your competitors.

5. Identify Your Content Objectives

If you establish clear content objectives that will help your team keep on track to meet their goals. Clear objectives will help you achieve your goals for content marketing, whether it's to increase SEO traffic by enhancing blog posts or increase customer retention through the organization of webinars.

A good saas content marketing company planner will aid in defining your goals by laying out a well-organized workflow and allowing for collaboration. It can also include tools such as image-generating software, text-to-image instructions or social management software to make the process easier.

Apart from setting goals and creating an expected workflow, a content planner can also help you identify your key performance indicators (KPIs). This will let you evaluate the effectiveness of your content and respond to improve your marketing strategy. Bounce rate, website traffic, and social media shares are examples of metrics that are quantifiable. These metrics must be tracked throughout the lifecycle of content, including publication and production.

6. Identify Your Resources

A successful content strategy is useless without the resources to implement it. When planning, ensure that you have the budget to complete the tasks you've laid out. This could include team or salary payments as well as production costs for materials and web space, and paid marketing strategies.

Once you have a budget in place, you can start assigning the responsibility for each task. For instance, you could be able to assign keyword research editing, copywriting, and design to various members of your team. Additionally, Sprout can be used to automate the process of scheduling your b2b content marketing agency across multiple platforms.

You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that makes managing assets and reduces time during the creation process.

7. Find your Key Performance Indicators

If you're planning to spend a lot of time creating content, it's essential that your marketing efforts yield results. You can boost your performance by analyzing and tracking the most important performance indicators.

For example, a common KPI for content marketers is the number of return customers. This metric can be used to assess how well your content can convert customers into customers and to identify areas to improve your future campaigns.

It's also important to establish the type of content you will create based on both your goals and target audience. This could include blog posts videos, infographics, or social media posts. Once you've identified different content formats and formats, you must develop a strategy for each that includes frequency and distribution. This will ensure that the right people are viewing your content marketing services at the appropriate time.

8. Identify the tracking methods you use

A marketing content plan can be a valuable tool for any business looking to improve its marketing efforts. It can help you keep track of your goals, audience, and resources while allowing you to evaluate how effective your strategy has been over time.

A social media content calendar can help you decide the time when your posts are scheduled to be published, which can help ensure that your b2b content marketing is posted consistently. You can also plan ahead for holidays and events that could impact your followers.

A keyword content plan is an excellent method to improve your SEO strategies. It can help you determine the best keywords for your content and improve your visibility and search engine rankings. It will also allow you to evaluate the effectiveness of your content strategy based on keywords over time.

9. Find Your Measurements

Your marketing plan should allow you to identify which metrics are most relevant for each piece, regardless of whether you arrange your content by theme or keyword. This will allow you to determine the extent to which your content has been so that you can continuously improve it. A cloud-based marketing planner like Optimizely CMP can help team members to collaborate and create reports useful for future content making decisions.